Educational Text as a Vector Dominating Intercultural Communication

The article under consideration shows that in the modern world of communication and educational needs an text performs several functions at same time: developing socio-cultural competence student which its turn ensures immersion learning a foreign language social cultural environment. study as vector formation intercultural makes it possible to analyze these other important based on material textbooks for students Russian well English identify technologies necessary from standpoint communication. In this regard, actual tasks linguoaxiological studies linguodidactics are revision system formed linguistic trajectories attitudes. As method studying theoretical part, axiological axiometric methods were chosen order describe interaction three basic constituents – “language consciousness culture” studied language. results practical importance choosing effective will help develop student's cultural, cognitive intellectual orientation.